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01 / The problem

People were getting lost.

Describe the observed problem and the people affected. Distinguish measured evidence from assumptions, and keep any client data out of the example.

02 / The decision

Make the next step obvious.

Show the design decision and the trade-off. Add your real artifact through a named image or component registration.

Original layout

Everything, everywhere.

Illustrative interface, not a client result.

Revised layout

One clear next step.

Illustrative interface, not a client result.

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03 / The outcome

Results, with context.

An honest outcome
Baseline
Your measurement
Change
Your result
Time window
Your dates

Add real evidence before publishing your case study.